
ABOUT
Expert Equipment Appraisal LLC
Vision Statement:
Certified Consulting Group LLC builds and grows through the strengths of its clientele’s satisfaction. By consistently producing superior services tailored to meet specific goals, providing advice, information and solutions that make a positive difference for our clients and holding true to our commitment to excellence, may we continue to grow through our achievements, our integrity and our dedication.
Competitive Advantage:
Expert Equipment Appraisal LLC, a division of Certified Consulting group LLC, is designed to provide certified appraisals for machinery and equipment including support assets essential to the operation of any type of business.
We are able to quickly assess a client’s needs, type of appraisal required, timeline and scope as per the circumstances.
We strive to provide our client with status reports while maintaining minimal interruption of operations to achieve the goals according to our engagement.
Through years of experience, we are quickly able to determine a client’s needs, react to emergent situations, turnaround reports in an astoundingly short time due to our depth of talent and coordination of skills required.
We provide firm quotes and engage accordingly, provide logistics, management of asset tracking, research and reporting compliant with USPAP guidelines.
We are able to assess data applicable to global locations as we have experience in not only the United States but Canada, Mexico, China, Japan, Brazil and Australia. Furthermore, we offer continual services after the appraisal report as to updating asset information, maintaining records and physical tagging and implementation of asset tracking systems.
Our Capital Equipment pages can easily merge into your accounting format.
Expert Equipment Appraisal LLC
Corporate Team:
Our Equipment Appraisal’s corporate team has over 55 years of combined experience in equipment appraisal. Our appraisers operate nationally with an ability to be onsite generally within 3 days for most states. Our team has worked with thousands of clients across the nation in nearly every industry. Our team also provides expert court testimony when called upon to do so.
All of our Appraiser's are Certified Equipment Machinery and Equipment Appraiser's
Rod Mefford
President
Master Certified Machinery and Equipment Appraiser
Rodm@expertequipmentappraisal.com
Rod Mefford has excelled in various sales venues for over 40 years, winning prestigious awards for exceeding goals and quotas. His education, certifications and experience gives clients confidence in our company as he imparts compassion for various situations and needs while taking ownership of a multitude of circumstances. His problem-solving abilities, linked with his business savvy and knowledge of this industry, brings comfort to our clientele and a reliability that deepens and personalizes our customer’s experience. Rod guides our customer’s through the appraisal process and simplifies a complex industry in a way that no other company can convey.
Prior to joining Expert Equipment Appraisal, Rod was a Senior Project Manager for a national building corporation where he led residential development and its systems, thereby increasing the firm’s productivity by over 40%. Previous to this, Rod was the Director of Marketing and Sales for an international heating and cooling manufacturer where he led the negotiation process building sales and managing accounts thereby creating an expansive customer network resulting in future revenue projections of over $100 million.
He has mentored numerous business entities and is eager to share his talents and resources with others by devoting his time and expertise to Expert Equipment Appraisal’s clients.
Donna Mefford
Chief Financial Officer
Master Certified Machinery and Equipment Appraiser
Accounting@expertequipmentappraisal.com
Donna Mefford is experienced and vested in business law and accounting, to which she has applied herself to various corporate venues. She brings to our company 35 years of practice. Our customers have come to rely on Donna for contractual needs and account tracking as it pertains to the relationship between Expert Equipment Appraisal and you. She provides fiscal management oversight and is responsible for budgetary planning and monitoring of the receipt, collection and disbursement of corporation funds. As Controller, she is responsible for the company’s financial management systems, internal controls and reports, provides policy and economic analyses, provides contractor’s payments and directs performance and financial audits.
For the past 16 years, Donna was Vice President of a national residential and commercial construction firm where she provided mission statements, clarified objectives, coordinated with sales and planning teams and achieved acceptance and implementation of plans. Prior to this, Donna owned a manufacturing firm where she designed and developed a wholesale product line to the gift and decorating industry and all-the-while ran the operations of daily business operations.
Donna’s main focus to the Office of the Controller is to protect Expert Equipment Appraisal’s community of clients.
Brandi Rogers
Director of Sales
Certified Machinery and Equipment Appraiser
Brandi@expertequipmentappraisal.com
Brandi Rogers is a highly skilled Director of Sales / Appraisal Strategist and Certified Machinery & Equipment Appraiser (CMEA), bringing over 25 years of experience in financial services, with a specialized focus on lending. Her extensive background equips her with a deep understanding of asset valuation, financial compliance, and risk assessment, enabling her to navigate the complexities of the equipment appraisal industry with precision.
With a client-centered approach, Brandi has cultivated strong partnerships within financial institutions, leveraging her expertise to provide strategic guidance throughout the appraisal process. She is committed to delivering nuanced insights and tailored solutions, ensuring clients receive not only accurate valuations but also a seamless, transparent experience.
Her primary objective is to uphold regulatory compliance while demystifying the appraisal process, translating intricate industry jargon into actionable, comprehensible information for her clients. Through her expertise and dedication, Brandi streamlines valuation procedures, mitigates potential challenges, and enhances decision-making for stakeholders.




Our Executive Team


Expert Equipment Appraisal LLC
a division of Certified Consulting Group LLC
4076 E State Road 44, Suite 40
Wildwood, Florida 34785
USPAP-compliant equipment appraisals accepted by lenders, attorneys, and courts nationwide.
Services
Desktop Appraisals
Onsite Appraisals
SBA / USDA Loan Support
Litigation Support
Tax and Financial Reporting
Insurance Valuations
Buy / Sell Agreements
